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  • Bryan Whiting

The Importance of Tracking Shipments & Customer Experience

Updated: Jun 19, 2020

In today’s fast paced society, knowing the location of your shipment is vital. Interwest Transportation employs the latest technology to provide up-to-the-minute vehicle tracking so we can provide our customers with the most current information regarding their load. With companies like Amazon becoming bigger players in the freight industry, load tracking is not a luxury, it is a necessity.

However, the physical location is not the only aspect of vehicle and load tracking. In addition to GPS, every truck in the Interwest Transportation fleet has telematic devices installed that provides valuable information on the progress of every load and how each driver is performing.

Telematics is nothing new and has been used by various organizations for a while now, but the technology has greatly improved in recent years. With the advent of the Electronic Logging Devices, it was a natural step to tie telematics and driver logs together. This gives us the ability to not only keep eyes on the loads, it ensures compliance with federal laws and enhances safety.

In a time when knowledge is power and information is key, freight companies need to do more than move loads from point A to point B. Gathering information and correctly deciphering it provides better customer service and improves the bottom line. Some of the information helps us to:

  • Evaluate driving styles of our drivers

  • Match drivers with routes and loads that best fit their strengths

  • Map out the most efficient routes

  • Provide an accurate estimated time of arrival

  • Keep trucks and trailers properly maintained and reduce downtime

  • Ensure our customer’s freight arrives in perfect condition

  • Identify areas in need of improvement

If you have any questions, please contact us at We offer the best practices in warehousing and order fulfillment. We are strategically located in the heart of the west and offer industry leading facilities and customer service for any logistics need.

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